People tend to fall into two camps. One assumes the worst. They're going to cut back all of their spending to the point of saying, 'I'm not going to eat lunch tomorrow.' The other is, 'This is great! I've got a windfall! I'll take the next two months off!

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Right off the bat, most people experience a 'deer in the headlight' syndrome because they're overwhelmed by the potential impact.

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There is a smaller margin for error today in hiring and promoting people into key positions, and a greater need to target development efforts to ensure that they really make a difference. A bad senior-level hire or promotion can severely damage a company's external brand, affecting customer trust and loyalty, and resulting in lost commercial opportunity.

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