Almost anyone's who's in business. An amusement park in a summer that's enormously or unusually wet would most likely see gate revenues going down, so they may need to hedge against that.
The energy companies still command the majority of the weather market, though we are seeing more agricultural interests and those on the entertainment and construction side coming forth.
You can have a contract in snowfall, wind speed, sunshine duration, instantaneous temperature. We can trade any measurement that is available in an objective fashion.
The current global market for weather products is estimated at over $16 billion, while the potential market in the U.S. alone is estimated at $150-350 billion.
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