The thing is the collectors still came. They got to visit the museums, the collections, the artists and as a result of that first encounter, even without the fair, they were able to go back to the rest of the world and tell them what an amazing experience they had here in Miami.

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Beyond making lemonade out of lemons it's the idea that out of destruction comes creation.

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When we showed them, nobody cared. Most of them didn't even have galleries.

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