Imagine what we can do if we took this tournament to 1.3 million people as opposed to just Greensboro. There's a huge market for this golf tournament that's just waiting to be tapped into.

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The fact that the meaningful part of the season is now shorter and we've got a pretty good date, the leverage is certainly in our favor.

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I'm not sure you can even begin to put a price on that kind of exposure for the region. When you've got a professional sporting event televised in your area over two days, everyone benefits -- not just Greensboro.

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