At times when people cut back media expenditures, they're not cutting everybody back, they're cutting the tertiary and secondary buys out. They tend to consolidate into their big players and the people who really give them the horsepower. The good news is, this company has got those kinds of TV networks, those kinds of magazines.

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We know partners of ours have not built systems big enough to handle the traffic they will have. There are also a number of companies that won't sign deals with us until they have that network built.

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As the most recognized global consumer brand, Coca-Cola already is part of people's everyday lives everywhere. With this exciting new alliance, we will ... create innovative and effective consumer marketing campaigns both online and offline around the world.

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