Ten years ago, if you wanted a stereo in your car, Bose was the play. But Bose is much more of a mass-market brand.

Never buy a vehicle before consulting the TCO. It makes ownership costs transparent and gives a breakdown year by year. In this regard, TCO may influence how long a person owns the vehicle, the number of years she chooses to finance the vehicle and other decisions. Consumers can see the depth of the water before jumping in the deep end.