We started out to be the best. We never imagined we would be the biggest. Lexus is about providing our customers the best possible experience. One that we know will keep getting better and better.
In the luxury segment, if we just focused on fuel economy, that wouldn't be enough.
The tourism landscape is looking bright for the next 18 to 24 months.
At Lexus, we believe that the ultimate success is a satisfied and loyal customer. Our business model is based on treating every customer like a guest in our own home, which means providing the highest quality of attention and care at every level: from design conception to dealership and from purchase to service. This, more than any number, is our goal at all times.
The Lexus LS 460 was designed to expand on the definition of the full-size luxury sedan as well as the level of innovative technology, especially as it relates to safety.
It is fair to say that there is nothing on the road, or on the drawing board, that comes close to delivering such a formerly contradictory combination of jaw-dropping engine performance, fuel efficiency and clean emissions.
The RX 350 is faster, more fuel efficient and quieter than ever before, while retaining the sleek styling, elegance and uncompromising value that have made its predecessors the undisputed segment leader for seven years in a row. These improvements reflect the attention to detail that has helped to make Lexus the overall luxury vehicle market leader.
We believe that the all-new ES 350 epitomizes Lexus' new design direction. Every element of this vehicle invites participation -- both visual and tactile. Its design is something drivers will need to experience and not just observe.
Obviously, their big guys have presented a tough task for a lot of people. They've also lost to some really good teams.
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