It really requires a savvy marketing approach, which is stereotypically something that non-profits have not done well.
We've already done $3.9 million from December 1 to 27, compared to $2.2 million in the same period last year.
People's lives are clearly at stake, and it creates a strong impulse to give. Americans want to help, not stand by feeling helpless.
Copyright © 2024 Electric Goat Media. All Rights Reserved.