Steelers' fans are rabid about posters. They're selling for $24. Seahawks posters are more in the $14 range.

It's not serious medical-type content. It's done with this joy of fatherhood spirit. It's an interactive CD that provides different resources pointed to the father's interests.

It broke my heart to see it, because it had gotten sold a couple of weeks ago for $39. Someone just made the wrong bet on that one.

It's between the team with a huge amount of pent-up enthusiasm versus the team that's got a storied history, a national following. And when we look at the data, it's just a tight, tight race.