It's fair to say that a good part of it will be free. It's too early to tell.
"Beth Comstock" is a senior vice president and Chief marketing officer/CMO of General Electric and oversaw the founding of Hulu.
More Beth Comstock on Wikipedia.This isn't just about driving growth. It's about staying in business.
Conventional wisdom, it's an enemy at a time like this. In media today, I don't think there is a single rule that can't - and frankly, probably shouldn't - be broken.
We envision connecting more deeply online, on mobile and on demand with key consumers throughout their various life stages -- from their unique interests to their finances to their health and well-being. We are also looking to create a more customized consumer healthcare experience, working in association with GE Healthcare.
We believe this is a rallying cry - a rallying event - for all of NBC Universal from a digital perspective. It gives us scale and it creates the kind of growth engine that we expect for our digital efforts.
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