In business, it all comes down to the bottom line, and what they're realizing is that an overweight work force is hurting their bottom lines. They're looking at how weight problems affect time off of work and office visits and how those things affect health-care costs.

Last year they'd put us on their checklist of discounts to offer, and that was pretty much it. But now they're incorporating us into their overall health-care initiative. It's becoming louder and louder.