People like hearing about what medical developments are taking place in the United States.

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In the middle of Beirut, you'd think skin issues wouldn't be their biggest worry. I think these conferences really help bridge the gaps between countries.

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We think the dangers of overexposure to the UV rays of the sun are getting through to people in their 30s and 40s. Now if we can get people in their teens and 20s to get the message.

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