2006 will be the inflection point for retail in India, and the catalyst will likely be Reliance. So far, very incremental investments have been made in India by modern retailers ranging between US$5 million and US$50 million a year. The pace of change and the penetration have been very slow.
"Arvind Kumar Singhal" is a columnist for Business Standard who regularly writes the column, Marketmind appearing on alternate Thursdays. The column has been in circulation for 7 years and focuses on the pulse of the market in India.
Mr. Singhal is also the Managing Director of "Technopak", a management consulting firm based out of Gurgaon.
More Arvind Singhal on Wikipedia.Today, customers are more empowered, and therefore, the retail channels have become the first moment of truth for any brand.
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