I doubt that the name of the brand will be Hachette. Hachette is so French. It's not well known in the U.S.

224

We are quite accustomed to pretty modest growth in trade book sales. It's not growing fast in Spain, in France and the U.K. The way we've constructed our business in most countries is to have a very balanced operation. So if in one year trade is not good in France, you're going to have a bestseller in the U.K.

116