While women are still the majority of shoppers, I think men hold out a hope for a better retail year.
They certainly don't have the reputation in private label that Federated and Macy's have.
They know they're doing something wrong. I think they've been very open about that. They're trying to address the problem through better fashion. Right now they don't have a look that would cause them to grow. The fashion is pretty ordinary.
Younger men have been raised in dual-income households, where they have always shopped for themselves, as opposed to mom buying their things like in previous generations.
Copyright © 2024 Electric Goat Media. All Rights Reserved.