These ads get the message across that many of the cultural elements are intact.

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Our people are responding to adversity with steadfast determination, yet still maintaining the spirit to enjoy life.

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It's not only the largest, in our opinion it's the most important and most significant campaign in Louisiana due to the research we have conducted that revealed to us that people have misconceptions about Louisiana after the storm.

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We're hoping for congressional relief dollars to help expand the campaign.

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