They (consumers) need to have the best protection and getting them to pay for it can be difficult.
Most consumers believe that the threat is less than it is and the protection they have is better than it is.
The risks to security are growing exponentially as we install more and more complex systems. Yet, consumers still don't think they are under threat.
Consumers shouldn't know or care about where the content is coming from.
Look. We will give you the servers. We will give you the DRM. We will give you the middleware within the box. And we'll make sure that all of those work effectively together.
We will have a 'fun run'.
Don't go out by yourself. Walk out with somebody else. Go out with a group of people.
Who takes responsibility for those multi-party solutions is a question.
That's a market we can play with for a while.
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