This initiative allows us to actively engage those at priceless.com in an effective and interactive way.
Media today is the coexistence and layering on of different mediums. We consider this a perfect marriage of mediums — a high-profile broad event that quickly grabs the attention of many, many, many affluent viewers that we can harness in a way that's highly interactive.
Today's discerning consumer is seeking the latest information and access to the things that matter most to them and Priceless.com will deliver that in a compelling way, with an engaging voice.
Consumer fragmentation of media has been a grueling reality for the last several years. Increasingly, as a marketer, you must find ways to connect more strongly and be more engaging than your competitors.
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