One of the messages we want to get across ... is when children do not get what they need it is a reflection on their business. Children who are prepared for school graduate from high school, earn lots more money, the crime rate is much lower. In the future, it is a real asset for everyone.

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Some parents, even really good parents, don't think to start that soon. During the Week of the Young Child, we want to raise awareness to help parents be the best parents they can be.

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It is a community issue, not just parents.

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