No. It's not coming this way. Our goal is to expose our African artists to the rest of Africa and the rest of the world. There is no pressure to expose international artists to Africa. Because it's an untapped frontier. The excitement is for other people to see what Africa can offer to the rest of the world.
"Alex Okosi" is a Nigerian-born, US-educated media executive responsible for developing and launching MTV Africa (MTV Base) in February 2005. He has also spearheaded the launch of other localized Viacom brands in Africa encompassing Nickelodeon and Comedy Central. Okosi’s mission in Africa, has always been to develop content and experiences for audiences that not only entertains and showcases the best of African music and entertainment; but also serves to socially empower audiences in Africa and around the world.
Currently, he is responsible for managing the growth and development of the Viacom International Media Networks Africa business - a multichannel portfolio that reaches over 100 million viewers and includes MTV, MTV base, Nickelodeon, VH1, BET International and Comedy Central. Okosi is the creative force behind the MTV Africa Music Awards, a high-profile event that has helped talented African artists raise their international profile and status.
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