Then they could go right across the street here to Faulkner Park or one of the state parks.

I don't find it scares people, they just need qualified help. They see a $300 reel and think they won't ever buy that, but in five years they will buy one if they get into it.

One of the good things is we don't tailor to just the experienced fishermen. I would say 90 percent of our customers are beginners, and not just children with no fishing experience. Probably 60 percent are adults who are beginners and don't know what to do to start out.