It just hurt. It's not what our idea of Fayetteville was at this time. We figured we had gone a whole lot further than that.

We're here to bless the Lord; we're not here to cause problems. But it's kind of like they're taking your birthright away from you.

Our research has shown that people are looking for a device designed exclusively for immersive reading.

First of all, Reader has utility beyond digitized books, incorporating features that permit consumers to download and read personal documents and capture Internet content. As a result, users can carry around a wide variety of reading materials, including books, Internet content, and personal/business files in one small device.

This agreement with Borders, a brand that resonates with book lovers everywhere, affords us the opportunity to showcase the Sony Reader directly to reading enthusiasts. Borders stores provide the premier locations for customers to see the Reader and experience all the advantages this revolutionary digital reading device has to offer.

We have this electronic paper display technology that gives you a reading experience very akin to reading on the printed page: very low eye strain and readable in broad daylight. It's as close to reading a printed page as you can get.

This new display technology allows for long immersive reading, the type of which you wouldn't want to do on a computer screen. It's very close to looking at the printed page.