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This quote is just one of 9 total Jef I. Richards quotes in our collection. Jef I. Richards is known for saying 'While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.' as well as some of the following quotes.
Advertising is totally unnecessary. Unless you hope to make money.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
This quote is just one of 9 total Jef I. Richards quotes in our collection. Jef I. Richards is known for saying 'While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.' as well as some of the following quotes.