Toyota started studying U.S. small-car possibilities in 2001. We began understanding how big generations X and Y would be and how ... small cars were getting bigger and more expensive. We saw opportunity. -Jim Lentz

 

Toyota started studying U.S. small-car possibilities in 2001. We began understanding how big generations X and Y would be and how ... small cars were getting bigger and more expensive. We saw opportunity.


-Jim Lentz
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This quote is just one of 5 total Jim Lentz quotes in our collection. Jim Lentz is known for saying 'Toyota started studying U.S. small-car possibilities in 2001. We began understanding how big generations X and Y would be and how ... small cars were getting bigger and more expensive. We saw opportunity.' as well as some of the following quotes.

This is probably the most American vehicle we've ever built. That's important, looking at who the intended buyers are on this truck.

Jim Lentz

The truck was a big catalyst for that.

Jim Lentz

Concepts are more reality-based, because it costs so much money to develop them. We use them as a learning tool. We'd sorely miss the opportunity if we didn't listen to people.

Jim Lentz

There are 64 million Gen Y buyers coming into the marketplace. We know when they come to market to buy a vehicle, new or used, they will spend on average about $15,000.

Jim Lentz