The fact is that you don't want the consumer to get bored with your product or they'll easily substitute it with something else. -Robert Passikoff

 

The fact is that you don't want the consumer to get bored with your product or they'll easily substitute it with something else.


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This quote is just one of 9 total Robert Passikoff quotes in our collection. Robert Passikoff is known for saying 'The fact is that you don't want the consumer to get bored with your product or they'll easily substitute it with something else.' as well as some of the following quotes.

This company, as it is configured today, is unsuited to compete in the marketplace with its brand taken away, ... This is no longer the same company that we knew 10 minutes ago or even 22 months ago.

Robert Passikoff
177

Of course they are going to abandon the name. They have to.

Robert Passikoff
170
It wasn't just that she was found guilty. She was also found to be mean-spirited. -Robert Passikoff
169

Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe won't pay the premium price for it.

Robert Passikoff
165

A lot of names that were country-based, especially from France, have now become accepted and articulated and pronounced correctly by consumers.

Robert Passikoff
152
If Martha goes to jail, this company will be hit but it won't fall apart, ... It could still compete in all the categories because it has a life of its own now and it's not as reliant upon Stewart to sustain financial viability. Sure, it will become a different company, with a different brand strategy, in need of a new leader. -Robert Passikoff
151

The company has seen how tenuous it can be to be a hundred percent invested in one person.

Robert Passikoff
116