In each of our ads, the Silver Bullet Train is the hero, delivering Rocky Mountain cold refreshment to consumers. This summer, we are bringing the Train to life in cities and at festivals across the country, offering consumers a place to escape the hot sun, relax and potentially win Coors Light prizes. -Jim Sabia

 

In each of our ads, the Silver Bullet Train is the hero, delivering Rocky Mountain cold refreshment to consumers. This summer, we are bringing the Train to life in cities and at festivals across the country, offering consumers a place to escape the hot sun, relax and potentially win Coors Light prizes.


-Jim Sabia
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