If we learned about people's habits, attitudes and behaviors in completely different categories, we felt that, in theory, we could start to predict how people would behave in our own categories. -Phil Barden

 

If we learned about people's habits, attitudes and behaviors in completely different categories, we felt that, in theory, we could start to predict how people would behave in our own categories.


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This quote is just one of 4 total Phil Barden quotes in our collection. Phil Barden is known for saying 'If we learned about people's habits, attitudes and behaviors in completely different categories, we felt that, in theory, we could start to predict how people would behave in our own categories.' as well as some of the following quotes.

All the findings reinforced the value of relationship marketing. The more we knew about a consumer, the better the response would be.

Phil Barden

Like any relationship, people were wary of revealing themselves.

Phil Barden

Households with children may use their washing machines every day, ergo they will be big users of detergent and fabric conditioners. And it's not a huge mental leap to say they also eat a lot of food. If they've got babies, they're going to be using a lot of diapers. And the kids are probably going to eat a lot of confectionary, and they'll be using a lot of soap and shampoo.

Phil Barden