Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
There are not yet any comments on this quote. Why not register / login and be the first?
This quote is just one of 9 total Jef I. Richards quotes in our collection. Jef I. Richards is known for saying 'Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.' as well as some of the following quotes.
Advertising is totally unnecessary. Unless you hope to make money.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
This quote is just one of 9 total Jef I. Richards quotes in our collection. Jef I. Richards is known for saying 'Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.' as well as some of the following quotes.