It is simplicity that makes the uneducated more effective than the educated when addressing popular audiences.


Manifest plainness, Embrace simplicity, Reduce selfishness, Have few desires.

Lao tzu

I adore simple pleasures. They are the last refuge of the complex.

Oscar Wilde

Most modern calendars mar the sweet simplicity of our lives by reminding us that each day that passes is the anniversary of some perfectly uninteresting event.

Oscar Wilde

Seek simplicity, and distrust it.

Alfred North Whitehead

"Think simple" as my old master used to say - meaning reduce the whole of its parts into the simplest terms, getting back to first principles.

Frank Lloyd Wright

Everything should be made as simple as possible, but not one bit simpler.

Albert Einstein

Go confidently in the direction of your dreams! Live the life you've imagined. As you simplify your life, the laws of the universe will be simpler.

Henry David Thoreau

Simplicity is the peak of civilization.

Jessie Sampter

Simplicity is making the journey of this life with just baggage enough.

Charles Dudley Warner

Nothing is as simple as we hope it will be.

Jim Horning

Anything simple always interests me.

David Hockney

What's really important is to simplify. The work of most photographers would be improved immensely if they could do one thing: get rid of the extraneous. If you strive for simplicity, you are more likely to reach the viewer.

William Albert Allard

Fishing is much more than fish. It is the great occasion when we may return to the fine simplicity of our forefathers.

Herbert Hoover

The pure and simple truth is rarely pure and never simple.

Oscar Wilde

The truth is rarely pure and never simple.

Oscar Wilde

Simple pleasures are the last refuge of the complex.

Oscar Wilde

We have flown the air like birds and swum the seas like fishes, but have yet to learn the simple act of walking the earth like brothers.

Martin Luther King Jr.

Life is really simple, but we insist on making it complicated.


A central lesson of science is that to understand complex issues (or even simple ones), we must try to free our minds of dogma and to guarantee the freedom to publish, to contradict, and to experiment. Arguments from authority are unacceptable.

Carl Sagan

There is nothing so strong or safe in an emergency of life as the simple truth.

Charles Dickens

My goal is simple. It is a complete understanding of the universe, why it is as it is and why it exists at all.

Stephen Hawking

The simple act of paying positive attention to people has a great deal to do with productivity.

Tom Peters

Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.

Tom Peters

A simple enough pleasure, surely, to have breakfast alone with one's husband, but how seldom married people in the midst of life achieve it.

Anne Morrow Lindbergh

The firm, the enduring, the simple, and the modest are near to virtue.


We (Greeks) are lovers of the beautiful, yet simple in our tastes, and we cultivate the mind without loss of manliness.


One of the simple but genuine pleasures in life is getting up in the morning and hurrying to a mousetrap you set the night before.

Kin Hubbard

The world knows of Rosa Parks because of a single, simple act of dignity and courage that struck a lethal blow to the foundations of legal bigotry.

Bill Clinton

I say that a man must be certain of his morality for the simple reason that he has to suffer for it.

G. K. Chesterton

But what is happiness except the simple harmony between a man and the life he leads.

Albert Camus

Whatever we are waiting for - peace of mind, contentment, grace, the inner awareness of simple abundance - it will surely come to us, but only when we are ready to receive it with an open and grateful heart.

Sarah Ban Breathnach

I am an atheist, myself. A simple faith, but a great comfort to me, in these last days.

Lois McMaster Bujold

You don't need to outdo the competition. It's expensive and defensive. Underdo your competition. We need more simplicity and clarity.

Jason Fried

Things aren't magically better if that's what you're hoping for. It's not that simple.

Randy K. Milholland

He who knows not and knows not he knows not: he is a fool - shun him. He who knows not and knows he knows not: he is simple - teach him. He who knows and knows not he knows: he is asleep - wake him. He who knows and knows he knows: he is wise - follow him.

German Proverb

The simple solution for disappointment depression: Get up and get moving. Physically move. Do. Act. Get going.

Peter McWilliams

This is my simple religion. There is no need for temples; no need for complicated philosophy. Our own brain, our own heart is our temple; the philosophy is kindness.

The Dalai Lama

Motivation is simple. You eliminate those who are not motivated.

Lou Holtz

I believe one of the secrets of effective ministry is keep it simple-be simple... Simple does not mean shallow and simple doesn't mean simplistic, and simple doesn't mean superficial. It just means understandable.

Frederick Warren

The peaceful transfer of authority is rare in history, yet common in our country. With a simple oath, we affirm old traditions and make new beginnings.

George W. Bush

The evolution of knowledge is toward simplicity, not complexity.

L. Ron Hubbard

We made it clear when Carnival made its initial proposal that our response was based on two simple criteria -- value for our shareholders and deliverability.

Peter Ratcliffe

It's not foresight or hindsight we need. We need sight, plain and simple. We need to see what is right in front of us.

Real Live Preacher

The point of philosophy is to start with something so simple as not to seem worth stating, and to end with something so paradoxical that no one will believe it.

Bertrand Russell

You can't look past any of them. There isn't an easy day, and you better come to play or you will lose. We told the kids we need good pitching, solid defense and timely hitting. It is that simple.

Roger Davidson

Theories should be as simple as possible, but not simpler.

Albert Einstein

I have deep faith that the principle of the universe will be beautiful and simple.

Albert Einstein

My life is a simple thing that would interest no one. It is a known fact that I was born and that is all that is necessary.

Albert Einstein

Thousands of Web sites can be exploited, and there isn't a simple solution against this attack at least until IE is fixed.

Matan Gillon

She's our backbone. When the going gets tough, we know that she's going to be there. She's a big-time goalie. It's as simple as that.

Bill Mandigo

The American cemetery at Saint-Laurent-sur-Mer is a great lawn at the edge of the sea, white marble crosses and Stars of David against an open horizon. very American in the best sense: no phony piety, simple, easy.

John Vinocur

Genius might be the ability to say a profound thing in a simple way.

Charles Bukowski

It's a simple process, but it can save a lot of money.

Joshua Johnson

We literally got outworked in every zone. It was a clear, simple, good ass kicking.

Derek Laxdal

To be a philosopher is not merely to have subtle thoughts, not even to found a school, but so to love wisdom as to live according to its dictates, a life of simplicity, independence, magnanimity, and trust.

Henry David Thoreau

Good poetry seems too simple and natural a thing that when we meet it we wonder that all men are not always poets. Poetry is nothing but healthy speech.

Henry David Thoreau

Our life is frittered away by detail. An honest man has hardly need to count more than his ten fingers, or in extreme cases he may add his ten toes, and lump the rest. Simplicity, simplicity, simplicity!

Henry David Thoreau

A simple and independent mind does not toil at the bidding of any prince.

Henry David Thoreau

For to be poised against fatality, to meet adverse conditions gracefully, is more than simple endurance; it is an act of aggression, a positive triumph.

Thomas Mann

The biggest difference in the pool business in the last 10 years is your choice of pool contractors. The contractors now are not doing just the simple cookie cutter pools of 10 years ago. Buyers want custom pools now with a lot more features.

Terry Turner

It's nobody's fault. I did it, ... Sometimes you have to make things simple and get back to basic stuff.

Corey Patterson

It took 30 years for it (the Legislature) to pass something as simple as protecting people on the basis of sexual orientation. On one hand, the Illinois General Assembly should be commended for recognizing all Illinoisans should be treated the same. But on the other hand, what the hell took so long?

Rick Garcia

An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.

Charles Bukowski

'To be a warrior is not a simple matter of wishing to be one. It is rather an endless struggle that will go on to the very last moment of our lives. Nobody is born a warrior, in exactly the same way that nobody is born an average man. We make ourselves into one or the other.'

Carlos Castaneda

Economy, prudence, and a simple life are the sure masters of need, and will often accomplish that which, their opposites, with a fortune at hand, will fail to do.

Clara Barton

We just have a good time. We've been playing together for so long, it's like breathing, second nature. When you are playing music with people you've know more than half you life, it should be that simple.

Derrick Williams

We dominated this game and just couldn't get the ball in the net. It's as simple as that. I really didn't make any adjustments because we were right there where we wanted to be. We just couldn't make the shots.

Tessy Manuel

The cemetery has outlasted many of the families of people who are buried there, who would normally look after the sites. There is a lack of money for simple maintenance, so when structures age, they just drift towards oblivion.

John Stubbs

Frustration is simply the lack of a system. I find that if we keep it simple and focus on no more than three things, we handle things so much better.

Sue Shipman

This really has very little to do with the hurricanes or relief efforts or even refiners. This is deregulation pure and simple.

John Walke

A family with two children and which earns 2,500 euros a month would have 350 euros less, ... Merkel's policies do not take into account the simple people.

Gerhard Schr

My philosophy? Simplicity plus variety.

Hank Stram

I got to pitch. I just didn't have very many opportunities [for the Yankees], and a lot of opportunities in the first half were just one hitter, ... I'm not laying blame or anything like that. That's a simple fact. I got to go out there on a consistent basis and I felt like I pitched OK.

Mike Stanton

It's amazing how complicated this industry can make saying 'Hello,' ... actually will save consumers money because it's simple, it's any day and all day, it's straightforward.

C. Michael Armstrong

Does the district look significantly different today than it did last year? The simple answer is no, not significantly.

Tom Hicks

The decision on 'Deal or No deal' is immediate and involves high stakes but it's simple compared with the decision to purchase life insurance. For that, people need information and expert advice to make a choice that will affect their family's well-being for years to come. After all, life is not a game show.

Bob Kerzner

This behavior is beautifully simple. If one experimentally removes the follower and taps the leader with a hair at a rate of two times per second or more, the leader will continue.

Tom Richardson

I think that a lot of physicians really see drug testing as a fairly simple lab test when, in fact, it is not at all.

Dr. Sharon Levy

The ability to scribble notes, maps and drawings and then store them on a handheld is a great addition to our traditional data input through the on-screen keyboard or graffiti. And true to the Palm experience people have come to expect, the m100 is fun, flexible and very simple to use.

Byron Connell

Golf is deceptively simple and endlessly complicated; it satisfies the soul and frustrates the intellect. It is at the same time rewarding and maddening - and it is without a doubt the greatest game mankind has ever invented.

Arnold Palmer

There is nothing new and nothing truthful in the false accusations against public officials made by the Schaghticoke Tribal Nation today, ... The simple reality is that the Schaghticoke fail to meet the criteria for federal recognition.

Richard Blumenthal

Just because he is Stu Jackson and all that, maybe I am supposed to be scared and not speak my mind. But if I see something that is wrong, and I feel wronged, I am going to speak my mind. As simple as that.

Danny Fortson

It should be as simple as filling out a form for your driver's license. I don't know why it's so complicated.

Sharyn Sooho

What irritates me about it is I know they haven't gotten gas in days. Their gas came in four or five days ago. The previous owner wouldn't change his prices, either up or down, until he got another load of gas. It's just a matter of profiteering, pure and simple.

Bill Burke

It's pretty scary and complicated. I heard of one guy who lost $50,000 on his first deal. I don't want to make this sound like it is a simple business.

Wayne Dellinger

John is an excellent motivator. He likes to put on what is supposed to be a simple group run and turn it into an adventure.

Mike Garcia

Real simple, we didn't like getting our backsides beat by the Evil Genius. I walked away from Jacksonville with my tail between my legs more times than I care to remember.

Sonny Seiler

It's very simple, I just tell my sad story, and people weep.

Corazon Aquino

The solutions all are simple / after you have arrived at them. But they're simple only when you know already what they are.

Robert M. Pirsig

Okay, here it is, your choice... it's simple, her or me, and I'm sure she is really great. But Derek, I love you, in a really, really big 'pretend to like your taste in music, let you eat the last piece of cheesecake, hold a radio over my head outside your window', unfortunate way that makes me hate you, love you. So pick me, choose me, love me.

Meredith Grey

They'll tell us about simple mechanical difficulty.

Martin Binks

We're trying to keep it really simple with the subscription fees. The product is still being rolled out and a lot of initial integration work is going to have a consultant involved.

Tony Martinez

Simplicity of life, even the barest, is not a misery, but the very foundation of refinement; a sanded floor and whitewashed walls and the green trees, and flowery meads, and living waters outside.

William Morris

My basic approach to interviewing is to ask the basic questions that might even sound naive, or not intellectual. Sometimes when you ask the simple questions like 'Who are you?' or 'What do you do?' you learn the most.

Brian Lamb

Develop a simple plan to fully identify expenses and match to available savings, income, scholarships and grants so as not to overspend and create a situation where there is little or no money for future months. Control spending.

Ruth Lytton

I just took a whack at it. It comes down to basic plays, simple plays. We were paying attention to the details.

Martin Lapointe

Rosa Parks was a symbol of fighting for civil rights. She personified simple eloquence.

Hilary Shelton

And now here is my secret, a very simple secret; it is only with the heart that one can see rightly, what is essential is invisible to the eye.

Antoine de Saint Exupery

Would that the simple maxim, that honesty is the best policy, might be laid to heart; that a sense of the true aim of life might elevate the tone of politics and trade till public and private honor become identical.

Margaret Fuller

We've tried to make it dead simple for the small business owner.

Dean Nicolls

It's a simple question, and that question has penetrated the minds of voters.

Haruo Shimada

There is a very simple explanation -- Our Ukraine wants to take a break and come to terms with what happened. And there is a good way out for them: there are no complete election results yet.

Oleksander Dergachev

The simple answer is we work on their schedule. If they have a holiday, we have a holiday.

Jamie Graham

Three passions, simple but overwhelmingly strong, have governed my life: the longing for love, the search for knowledge, and unbearable pity for the suffering of mankind.

Bertrand Russell

These results give strong evidence for the simple models proposed for the universe's early development. Inflation has passed one of its most significant tests.

David Spergel

One is happy as a result of one's own efforts once one knows the necessary ingredients of happiness simple tastes, a certain degree of courage, self denial to a point, love of work, and above all, a clear conscience.

George Sand

If you give people proper compensation, over 80 percent in Judea and Samaria (the West Bank) will want to leave tomorrow -- plain and simple.

Benny Raz

Smokers are well aware of the health risks of smoking. There's no need to rub their noses in it, ... All that is needed is a simple written warning.

Simon Clark

That will always make them and you feel better. This simple technique makes each guest feel like he or she is the most important person on the property that day.

Martin R. Baird

The way to write American music is simple. All you have to do is be an American and then write any kind of music you wish.

Virgil Thomson

With the identification of the PKD gene has come a simple genetic test to identify affected cats, and hopefully it will lead to a treatment for cats that develop chronic renal insufficiency due to their PKD.

Susan Little

Great writing is great writing. It's as simple as all that.

Kate Mulgrew

We want to play defense. That's what's keeping us in these games. Our shooting can pick up or stay down, but we've definitely got to play defense every night and keep it simple.

Ronell Wooten

It's very simple-it's the unfortunate truth.

Alfred Huger

In Doctrine and Covenants section five is says that those who believe in the word will be born again. I was born again - it was a great experience for me. I wanted to be able to say that I did what President Hinckley wanted me to do. It was not so much for power and discovery but to be able to see if we can obey a simple principle.

Alex Baugh

It was as simple as this: The Kennedys had a feeling of being heightened and it rubbed off on the people who came in contact with them. They were a unit.

Charles Spalding

Plain and simple, we need more space.

Dennis Kelly

The original Dogs of the Dow strategy is actually not a bad one. It has discipline, it's simple, and if you stick with it and don't tinker with it, you'll end up with a diversified portfolio that should do well.

Mark Hulbert

Our customers define us as a trusted and established technology partner that not only provides a well-integrated blade cluster solution, but also understands the rest of their computing needs. We are happy to provide our customers the flexibility, high-performance and simplicity to help them achieve their business objectives.

Daniel Kim

I like to keep things simple, so that folks can follow it.

Odalys Smith

Three simple words -- freedom, justice and honesty. These sum up what the Liberal Democrats stand for.

Charles Kennedy

We generally just think of optimism and pessimism as just feelings and emotions. But they're the simple things that make a huge difference in our health.

Larry Dossey

I couldn't believe that the federal law, which is so simple and straightforward, and which is a law that's been in effect since 1998, should be so blatantly violated.

Michael Brady

[In addition to security, the young mobile e-commerce industry needs content, compelling applications, and a top-notch network.] The apps are very simple, ... The terminals and networks are not up to the fancy things that are being touted.

Duncan Brown

Many of these reforms are simple and not expensive. But in Haiti or Indonesia you can start a business in January and you might not even finish (registering) until June.

Joe O'keefe

The ball is the ball; it's identical in every environment. But the way it gets delivered is unique to specific environments. The fact that the idea is simple and pure lends it to extension. Play is a cause that kids can take up.

Chris Cancilla

We have been given a gift that is really, really precious. It's simple. It isn't going to get us anything. It isn't there to augment anything. It's there for us to be able to experience something that is within ourselves. It is not there to change our religions, our practices, our daily lives. But it is only there for one reason, for one reason alone. Simple happiness. Simple joy.


He does not speak well, very little words, simple words. It makes it even more difficult because obviously the child can't communicate to tell someone what he needs.

Lt. Michael Porath

I would like to tell that I was really loved, with the simplicity, ... What is more simple than to tell to a little boy, 'This is not the truth, it is a game?'

Roberto Benigni

Many books require no thought from those who read them, and for a very simple reason; they made no such demand upon those who wrote them.

Charles Caleb Colton

This is a simple matter of consumer privacy. I feel strongly that sensitive personal information, including our cell phone records, should be protected from the eyes of strangers.

Charles Nelson

If it had been 33-23 the other way, there would have been no questions about parliamentary procedures. The simple fact is they lost a vote they said they had to win.

Ray Zaborney

We all know what we have on Sunday nights. It's better than anybody out there. I'm not (mincing) words. I don't give a damn. We are better than anybody that's out there. It's just that simple. Personally, I thought we all would be doing Monday night. Was there any contact or anybody even hinting that we would be? No.

Paul Maguire

It was very simple. They came out and we're really ready to play and we didn't come out ready to play. This is the sectional. There are no second chances. By the time we reacted to what they were doing, it was already over. Once you get down against a good team like Hebron, it's over.

Dustin Nelson

I do not have a psychiatrist and I do not want one, for the simple reason that if he listened to me long enough, he might become disturbed.

James Thurber

My game is simple. I don't try and overpower guys . I still have a lot of work to do.

Floyd Bannister

It's quite a simple system. You can't tell other than the smell that you're burning vegetable oil.

Doug Kujawa

He pitched a great game. Plain and simple, we did not make the plays.

Bill Sikes

We do just a simple highlight for her at this point but then we use a hairpiece to change the look.

Jennifer Sky

Our work shows that even major morphological changes are controlled by relatively simple mechanisms.

David Kingsley

Sometimes it starts with a simple phone call and then listening. Listening is such an important part of what we do. Sometimes, all someone needs is someone to listen to them. Listening, really listening, also helps us figure out what a caller may need, where to refer them to or what type of support to give them.

Ivor Weiner

The global warmers ... predict that global warming is coming, and our emissions are to blame. They do that to keep us worried about our role in the whole thing. If we aren't worried and guilty, we might not pay their salaries. It's that simple.

Kary Mullis

I wanted something simple. Over the course of a weekend, I turned out a hip sack that became a precursor to the stuff we're building now.

Dana Gleason

They're very simple to use and will let you know that you're eligible for EITC, even if you don't know you're eligible.

Celia Hagert

He was in an off-side position and he stayed in an off-side position. It is not as if he came back from behind the defenders. It should not have been allowed. It is as simple as that. If I was the manager of the Czech Republic I would've been very disappointed.

Gerard Houllier

Stunning, simple, elegant and understated.

Tipper Gore

It's very crucial in a life-saving issue to make sure something as simple as numbers is taken care of, ... If someone's having a heart attack, you're trying to get there in four to six minutes, no more than ten minutes.

David Burnett

The past CEO deserves a lot of credit for stepping into a difficult role, ... The simple fact is that Nortel needs a house cleaning and it needs more focus. And from all reports, Mike is the kind of guy to do all of those.

Steve Kamman

It is that simple, especially for young people.

Carol Reeves

With all the maps on one DVD, it's a very simple process which takes seconds rather than fiddling about with multiple CD-ROMs which hold less data. And, while we provide a 256MB card out of the box, if you install a larger 1 GB memory card for example, you could have maps for four or five countries on your phone.

William Morgan

This is going to be new stuff for the paper, new stuff for me and new stuff for you. We might encounter some bugs along the way, and if we do, we'll just work them out. The goals are simple - get information out more quickly than we can with the printed page and get readers more involved.

Chuck Baldwin

In May 2005, my life was altered drastically. We take for granted the simple words such as 'I love you,' but I appreciate them all.

Foxy Brown

We are looking at that. There is certainly no simple way when you look at the time line. This regulation expires in August 2007. We are going to have to do something because we will have to come to the commission in January. The regulation doesn't come into effect until September.

Phil Durocher

I think it's really one of these really simple stories that two can live cheaper than one.

Jay Zagorsky

It's simple. She's cute, exotic and a little mysterious. That's why Kitty has lasted as long as she has, even though her biggest appeal is to the most fickle of consumers -- little girls.

Richard Lachmann

They're very simple, but it's new technology, which is sometimes scary for people. So we wanted to make sure that people got a chance to play around with them.

Lisa Bourcier

People came up and asked me how did I do it. My job was simple because I grew up with a great group of guys that were willing to help.

Aaron Sparks

Hit the fastball. It's not rocket science. If he keeps hitting fastballs and lays off the other stuff, he'll do well. It really is that simple.

Tom Mccraw

We decided that it made no more sense for him to hang around in Baghdad without being able to accomplish his task, ... a simple, practical decision.

Charles Duelfer

Chris has not decided to do anything with anybody until I decide. It is as simple as that, ... He understands that. He's political.

Marion Barry

You try not to think about (getting nervous). Get out there your first few shifts, get my feet moving, get a couple bangs and it all goes away. Just trying to play as simple a game as possible and hope things go for the best.

Matt Siddall

The simple fact is that we will need our most experienced guys for what will be a massively difficult game.

Frank Hadden

I find pleasure in things that are simple.

Stephan Jenkins

It's kind of simple, really. We couldn't leave those kids. I don't know if we didn't have our priorities right or what. But those kids mean everything to us.

Jack O'brien

My goals for the team are simple: have a consistent winning team on the ice and ensure we become an integral part of the Orange County community.

Brian Burke

Jack Reynolds (the developer's attorney) told me that a simple language change in their development proposal resulted in the need to rezone the site. They changed the language from 'senior living' to 'age-restricted' and apparently, doing so requires a rezoning if they want to develop the site in the way that they propose.

Jeff Murray

And hear the pleasant cuckoo, loud and long - / The simple bird that thinks two notes a song.

William Henry Davies

It's been simple, fundamental things that we got a little apprehensive and nervous over which we've got to correct.

Chris Snyder

Ice dance may look simple, but there's nothing simple about it. That's especially true in the compulsories, where everyone does the same thing. Your pattern and foot movements are both prescribed, and you have to execute them precisely.

Don Bradner

Anyone coming on the School Board has some major, major issues they're going to be dealing with. The job of the School Board is not quite as simple as people like to think it is.

Yvonne Lyons

It's a simple way for us to do a lot of fundraising without exerting a lot of energy and adding to administrative costs.

Dani Johnson

All the signs were right. And when I mean all the sings were right, the only signs that we care about when we start a project of making a record is, do we have the songs - it's that simple.

Graham Nash

We're faced with a problem and we're just trying to address it. It's really that simple, ... You're talking about a number of people in town that appear to need some more protection.

Richard Murphy

They just wanted it more than us, plain and simple.

John Danby

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Paul Rand

Everybody's ready to contribute. Simple as that.

Jamal Boykin

Three guys sitting in a room talking. ... Just that simple. Nothing complicated.

Bill Hughes

We will have simple alignments. It will allow us to execute, line up and run fast and hit hard.

Bart Bruner

The first game was better than the second game, I was excited to be back. The important thing was to try to keep it simple, try to work hard when I was out there and try to keep the shifts short. Overall it was all right, and I'm looking to improve now.

Josh Greenberg

I never thought that someone who had achieved what Keith has achieved since we first met would find the time to remember a simple handshake promise.

Phil Stevens

You've got to have it. It's just that simple.

Brandy King

The more we learn of science, the more we see that its wonderful mysteries are all explained by a few simple laws so connected together and so dependent upon each other, that we see the same mind animating them all.

Olympia Brown

Most of the objects here are really quite simple and fit into the feeling of the room. It's a room that's meant to be lived in.

Patrice Nourissat

Luck can often mean simple taking advantage of a situation at the right moment, It is possible to ''make'' your luck by being always prepared.

Michael Korda

The math is simple. I don't get why I'm doing it, but it's calculator math.

Arnold Serapilio

For Iran, nuclear technology is a source of national pride and a demonstration of its political and technological independence from its former colonial masters, This is much more complicated than a simple economic and energy calculation.

Daryl Kimball

It is a simple but sometimes forgotten truth that the greatest enemy to present joy and high hopes is the cultivation of retrospective bitterness.

Robert G. Menzies

Good work is sophisticated. Great work is simple.

Mark Dimassimo

We take the view it is good to have simplicity and clarity. It is no good having benchmarks that no-one can relate to.

Tom Walker

That simplicity aspect of single-speed as mountain-bike technology grows and grows ... is drawing people in.

Travis Brown

The ordinary acts we practice every day at home are of more importance to the soul than their simplicity might suggest.

Thomas Moore

We're getting back to the simplicity of why people love the brand. They can really hear the wit and self-deprecation of the brand. It's a step in the right direction.

Katie Bayne

We help companies leverage all of their communications and expenditures in their communications behind simple, focused, clear, compelling messages.

Alan Siegel

There's a lot of pressure on these kids, especially the top seeds. We have to keep in mind they are teenagers. One simple move can lead to a mistake. And one mistake when you're facing quality competition can lead to a loss.

Ron Frank

In the zone we lost him and he hit them, it's plain and simple.

Harvey Hale

Most G.M.Os undergo rigorous lab testing to check human and animal tolerance. If something is found to cause an adverse reaction, it is not put on sale, it's as simple as that. Conventional crops don't have that advantage.

Julian Morris

Only great minds can afford a simple style.

Marie Henri Beyle (stendhal)

In our industry, more borrowing means we are making more money and growing, ... Our business is simple: We borrow money from banks at approximately 7 percent and loan that money out to our customers at a much higher rate. So our bank debt only goes up when consumer demand for our loans goes up.

Dave Davis

At the end of the day, if the package is not sufficiently attractive to take on this, then it is a relatively simple decision. There are other places where we can do similar things.

Alan Rosling