Ideals are like stars: you will not succeed in touching them with your hands, but like the seafaring man on the ocean desert of waters, you choose them as your guides, and following them, you reach your destiny.
I said to myself, I have things in my head that are not like what anyone has taught me - shapes and ideas so near to me - so natural to my way of being and thinking that it hasn't occurred to me to put them down. I decided to start anew, to strip away what I had been taught.
You cannot put a rope around the neck of an idea; you cannot put an idea up against the barrack-square wall and riddle it with bullets; you cannot confine it in the strongest prison cell your slaves could ever build.
Ideas are the raw material of progress. Everything first takes shape in the form of an idea. But an idea by itself is worth nothing. An idea, like a machine, must have power applied to it before it can accomplish anything.
If you have an apple and I have an apple and we exchange apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.
If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.
What we have discovered is that it is very hard to survive as a little Mom and Pop winery. And we knew we had to come up with a lot of different ideas to make the business successful. You had to get bigger.