The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. Bill Cosby
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
The person sins, then blames Satan for it. Afghan Proverb
The person sins, then blames Satan for it.
Women have a special corner of their hearts for sins they have never committed. Cornelia Otis Skinner
Women have a special corner of their hearts for sins they have never committed.
Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull? William Bernbach
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
Advertising is totally unnecessary. Unless you hope to make money. Jef I. Richards
Advertising is totally unnecessary. Unless you hope to make money.
Sin is sweet in the beginning, but bitter in the end. The Talmud
Sin is sweet in the beginning, but bitter in the end.
Vanity is my favourite sin. Al Pacino
Vanity is my favourite sin.
Advertising is only evil when it advertises evil things. David M. Ogilvy
Advertising is only evil when it advertises evil things.
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness. Michael Schudson
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in. Jerry Della Femina
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
Advertising moves people toward goods; merchandising moves goods toward people. Morris Hite
Advertising moves people toward goods; merchandising moves goods toward people.
Advertisements may be evaluated scientifically; they cannot be created scientifically. Leo Bogart
Advertisements may be evaluated scientifically; they cannot be created scientifically.
The difference between email being identified as an art or a science is truly an individual decision based on the impact that the elements of the design mean when they are processed by the viewer. Jeanniey Mullen
The difference between email being identified as an art or a science is truly an individual decision based on the impact that the elements of the design mean when they are processed by the viewer.
Repentance for past crimes is just and easy; but sin-no-more's a task too hard for mortals. Sir John Vanbrugh
Repentance for past crimes is just and easy; but sin-no-more's a task too hard for mortals.
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. Morris Hite
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
In the gay (Catholic) community, it would seem, the maxim is: love the sin and love the sinner, but hate anyone who calls it a sin or him a sinner. Richard John Neuhaus
In the gay (Catholic) community, it would seem, the maxim is: love the sin and love the sinner, but hate anyone who calls it a sin or him a sinner.
You can tell the ideals of a nation by its advertisements. Norman Douglas
You can tell the ideals of a nation by its advertisements.
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it? David Riesman
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
I LIKE ads. It's not that we don't like ads, we just don't like ads when they are out of place. Bill Barnes
I LIKE ads. It's not that we don't like ads, we just don't like ads when they are out of place.
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