The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Bill Cosby
The person sins, then blames Satan for it.
Afghan Proverb
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
Raymond Chandler
Women have a special corner of their hearts for sins they have never committed.
Cornelia Otis Skinner
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
John Wanamaker
Advertising is the principal reason why the business man has come to inherit the earth.
James Randolph Adams
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
William Bernbach
Advertising is totally unnecessary. Unless you hope to make money.
Jef I. Richards
God may forgive your sins, but your nervous system won't.
Alfred Korzybski
Sin is sweet in the beginning, but bitter in the end.
The Talmud
When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.
John O'toole
Advertising is only evil when it advertises evil things.
David M. Ogilvy
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
Michael Schudson
Sin lies only in hurting other people unnecessarily. All other "sins" are invented nonsense. (Hurting yourself is not sinful - just stupid).
Robert A. Heinlein
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
Jerry Della Femina
Advertising moves people toward goods; merchandising moves goods toward people.
Morris Hite
In our factory, we make lipstick. In our advertising, we sell hope.
Peter Nivio Zarlenga
Advertisements may be evaluated scientifically; they cannot be created scientifically.
Leo Bogart
The difference between email being identified as an art or a science is truly an individual decision based on the impact that the elements of the design mean when they are processed by the viewer.
Jeanniey Mullen
Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward.
Robert W. Sarnoff
Repentance for past crimes is just and easy; but sin-no-more's a task too hard for mortals.
Sir John Vanbrugh
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
Morris Hite
In advertising, not to be different is virtual suicide.
William Bernbach
In the gay (Catholic) community, it would seem, the maxim is: love the sin and love the sinner, but hate anyone who calls it a sin or him a sinner.
Richard John Neuhaus
You can tell the ideals of a nation by its advertisements.
Norman Douglas
Advertising is the 'wonder' in Wonder Bread.
Jef I. Richards
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
David Riesman
I LIKE ads. It's not that we don't like ads, we just don't like ads when they are out of place.
Bill Barnes
If advertising is not an official or state art, it is nonetheless clearly art.
Michael Schudson
The most common trouble with advertising is that it tries too hard to impress people.
James Randolph Adams
There are only three sins - causing pain, causing fear, and causing anguish. The rest is window dressing.
Roger Caras
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis
There is only one real sin, and that is to persuade oneself that the second-best is anything but the second-best.
Doris Lessing
Most fear stems from sin; to limit one's sins, one must assuredly limit one's fear, thereby bringing more peace to one's spirit.
Marvin Gaye
Advertising is found in societies which have passed the point of satisfying the basic animal needs.
Marion Harper, Jr.
If you have sinned, do not lie down without repentance; for the want of repentance after one has sinned makes the heart yet harder and harder.
John Bunyan
Advertising is what you do when you can't go see somebody. That's all it is.
Fairfax Cone
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Michael Schudson
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
Morris Hite
Every sin is the result of collaboration.
Stephen Crane
Sin is the dare of God's justice, the rape of His mercy, the jeer of His patience, the slight of His power, and the contempt of His love.
John Bunyan
The more sins you confess, the more books you will sell.
Ninon de Lenclos
Advertising has always been the Peck's Bad Boy of American business urging us to buy things we probably don't need and often can't afford.
Andrew Hacker
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Jef I. Richards
A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Bernice Fitz gibbon
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John Wanamaker
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Vilhjalmur Stefansson
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
Morris Hite
Original sin is the only rational solution of the undeniable fact of the deep, universal and early manifested sinfulness of men in all ages, of every class, and in every part of the world.
Charles Hodge
'Tis no sin to cheat the devil.
Daniel Defoe
The critic is the only independent source of information. The rest is advertising.
Pauline Kael
Publicity, publicity, publicity is the greatest moral factor and force in our public life.
Joseph Pulitzer
Sin goes in a disguise, and thence is welcome; like Judas, it kisses and kills; like Joab, it salutes and slays.
George Swinnock
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
If people aren't going to talk about your product, then it's not good enough.
Jeffrey Kalmikoff
One who is allowed to sin, sins less.
Publius Cornelius Tacitus
Live by publicity, you'll probably die by publicity.
Russell Baker
Kodak sells film, but they don't advertise film. They advertise memories.
Theodore Parker
Putting beautiful typefaces on weak ad .. Is likePutting make-up on a corpse it may look beautiful,But it is still dead.
Stavros Cosmopulos
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
Jef I. Richards
If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
James Randolph Adams
The list of sins committed by advertising is limited only by the creativity of its critics.
Jeane J. Kirkpatrick
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Morris Hite
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
Stephen Leacock
I count religion but a childish toy, and hold there is no sin but ignorance.
Christopher Marlowe
Envy comes from people's ignorance of, or lack of belief in, their own gifts.
Jean Vanier
Not only the worst of my sins, but the best of my duties speak me a child of Adam.
Lord William Beveridge
Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and real change. The power to prevail.
Eric Clark
We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
Zelda Fitzgerald
Advertising is the art of making whole lies out of half truths.
Edgar A. Shoaff
No man could be equipped for the presidency if he has never been tempted by one of the seven cardinal sins.
Eugene J. Mccarthy
We didn't finance it. We didn't do the prints or advertising or anything.
Jeff Goldstein
We don't have the big bucks, so we have to focus on grassroots and targeted advertising.
Brett Bader
This is in response to fairly weak advertising performance.
John Morton
It's not that much of a stretch to be advertising on the PGA.
Gary Bongiovanni
In advertising, sex sells. But only if you're selling sex.
Jef I. Richards
Our biggest problem is advertising.
Tori Maloukis
Censorship is advertising paid by the government.
Federico Fellini
Our goal is to really get some people out here and we did a lot of advertising.
Katie Phillips
More companies want an association with you. There are more advertising opportunities.
Stacey James
Banner advertising for us is extremely important.
Amy Anderson
We want people to have a better awareness of who we are. We find this is far better advertising, by getting out there.
Doug Diven
About 90 percent of our revenue comes from online advertising.
Mark Batty
You have to do a little bragging on yourself even to your relatives-man doesn't get anywhere without advertising.
John Nance Garner
It's really advertising as entertainment content.
Angela Read
In my opinion, fun is what makes advertising successful.
Leo Bogart
More than half were no longer advertising the sale of these records.
Lydia Parnes
I'm aware they are advertising the job and I was made aware of that...(but) it's not an option.
Robbie Deans
We're almost there. Outdoor advertising is evolving to a world of two-way advertising very, very fast.
Stephen Freitas
This radically changes advertising. It makes it much more accountable.
Bill Gross
We're very excited. They're advertising us as a showcase for the world.
Charlie Van Voorst
News is something somebody doesn't want printed; all else is advertising.
William Randolph Hearst
Sales may lead to advertising as much as advertising leads to sales.
Michael Schudson
We don't have to wear as much advertising.
Maureen Brunt
I long for the day when advertising will become a business for a grown man.
Howard Luck Gossage
I'll be advertising for a bid for contractors to come-in an do some work in about two weeks.
Allan Affeldt
We make sure the advertising is appropriate for the context of the games.
Chris Gilbert
[It's] not surprising, ... given that advertising is the business model.
Jeff Chester
If you get a guy on a breakaway, that is an hour of advertising -- that jersey is on television for an hour.
Neal Rogers
It's so cold, there's nothing else to do there but advertising.
Ron Berger
We are going to keep Web sites, we're going to do advertising as two organizations.
Warren Elliott
If we can be this successful without advertising, imagine how well we can do with it.
Larry Deutsch
You must understand where your leads come from so you can manage your advertising spend.
Simon Baker
He thought of it as free advertising.
Albert Jordan
Advertising is 85% confusion and 15% commission.
Fred Allen
By the 1990s, advertising with celebrities had really taken off.
Achim Von Kirschhofer
It was a pivotal moment in the history of computers and the history of advertising.
Ted Friedman
This has to do with the advertising and we'd like to be fair to everyone.
Lisa Bridges
I honestly believe that advertising is the most fun you can have with your clothes on.
Jerry Della Femina
They are just executing better. They've got better merchandise, better fashion and better advertising.
Richard Church
Advertising doesn't create a product advantage. It can only convey it.
William Bernbach
Our advertising tells the truth, and we stand by it.
Dan Schafer
Right now we are advertising for students.
Terry Pasley
Sanely applied advertising could remake the world.
Stuart Chase
It's the Holy Grail for advertising.
Bob Fuller
I saw that there was clearly a market for outdoor advertising.
Terry Saeger
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