It's easy to get someone to say they'll do whatever they can to protect kids from porn. We all do. The fact is, this idea gets worse and worse the more you look at it.

The time is right to look at things like our corporate tax rate itself, and specific areas of stimulating the economy in terms of investment of plant equipment and competitive depreciation regimes.

Without a clear understanding of the factors that may help or harm their reputation, and a way to manage their reputation, senders will have no incentive to participate.

There are well-intentioned advertisers out there that do not understand where their ads are appearing. It is easy to shame those advertisers, but that does not solve the problem.

It can have a real effect as to how many people say yes.

Three strong advertising associations, a leading email association and two consumer advocacy/online privacy organizations coming together is a rare and powerful coalition. The fact that we have come together so strongly is testament to the gravity of our concerns about this Act.

The government should also be constantly reviewing and reforming the tax system to improve Australia's ability to compete.