They said sound was going to kill the movies, that TV would, that home video would, that cable would, that pay-per-view would. Every time -- the hand-wringing! The woe-is-me! And instead what happened was, the pie gets bigger.

These dumps of water have very high phosphorous counts and all the pollutants that come from the lake.

This is a very emotional issue on the island.

If you make good movies, people go. If you make crappy movies, they stay home.

We're trying to yell as loud as we can.

Both the movies and the marketing will have a pretty radical aesthetic. We're going to try to be bold.