Today's packages force consumers to fight tooth and nail to get at what's inside.
If they're emotionally attached to a house they do like to hear all that stuff.
A lot of sellers really just care about the bottom line. They don't even want to read the letters.
When I asked Kellogg's to explain why their cereal bags are so hard to open, at first they seemed responsive, and sent an e-mail saying they'd assigned someone to help me. But the next thing I knew they told me they just didn't have the manpower to address it and were going to take a pass.
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