Meal times are such a focus for Hispanic families.
At the same time, the supply of organic products has grown dramatically. With an increased supply, prices have gone down, and that was always a barrier to people who wanted to go organic but didn't want to increase their household budget on food.
It's because they prepare more of their food at home.
Retailers are looking at targeting a specific group of customers to improve their bottom lines and improve sales.
It's a consumer-driven industry, driven by consumer demands and preferences, and obviously a lot of consumers are getting turned on to organics and seeking those products.
The Super Bowl is as big a holiday promotion like Thanksgiving, as far as generating sales.
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