"Tim Chen" is a PR China/Chinese businessman who is the current President and Group Managing Director of Telstra International Group. He was the former chief executive official of NBA China, and former CEO of Microsoft Greater China. Chen served as NBA China's CEO from 2007 to October 1, 2010.

More Tim Chen on Wikipedia.

Microsoft is willing to invest in the promotion of genuine software, because we know a healthy intellectual property rights environment is the foundation for building up China's knowledge economy. Microsoft is committed to working with partners to ensure that our customers get the most out of their PCs through the use of genuine software.

That will set a level playing field for everyone.