Excellent firms don't believe in excellence - only in constant improvement and constant change.

If your company has a clean-desk policy, the company is nuts and you're nuts to stay there.

We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments.

Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.

The best leaders... almost without exception and at every level, are master users of stories and symbols.

All business success rests on something labeled a sale, which at least momentarily weds company and customer.

Good managers have a bias for action.

Celebrate what you want to see more of.

The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.