The Hornet shows how our Dodge portfolio could be strategically expanded easily. The B-segment could be a strategic addition to Dodge's portfolio.
Latin America is a critical region for our operations, and the new organization in Mexico will allow us to capitalize on existing synergies, increase efficiency and improve our reach and service to our customers.
Jeep Grand Cherokee sets the benchmark with its on-road refinement, off-road mastery and overall performance in key areas of customer satisfaction. Now with the understated luxury of the new range-topping Overland model, Jeep Grand Cherokee becomes the ultimate expression of Jeep ?Modern? and an even more compelling package for customers in Europe and other international markets.
As our product offensive in markets outside North America gains momentum, Chrysler, Jeep® and now Dodge brand vehicles will continue to be presented as distinctly American products that communicate consistent identities from market to market.
The Dodge brand is all about attitude -- it's bold, confident and assertive. With its performance reputation and trademark good value, Dodge fits the profile of American brands that work in Europe and other world markets. The new Caliber and Nitro truly personify the unique Dodge brand spirit.
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