Big studio conglomerates are concerned about the bottom line, not awards. It used to be that a studio would make a movie that appealed both commercially and artistically. That's not the case now.

It's a much easier sell if the parents are interested. Parents pay attention to reviews. A don't-miss-this-movie message from critics really resonates with them.

We're not beginning from ground zero. They have had a life here in the U.S.

When Warren Beatty needed extra money from the studio, he came in as Warren Beatty, the movie star. I've seen grown studio executives turn into little boys when a star enters the room. Let's face it, if you're in a room talking with George Clooney about his movie, it's a lot different than talking with someone who's directed a bunch of music videos.