The early valentines are handmade, attractive and great folk art.

We've done that for a long time. We also like to send along something else... last year, it was vintage refrigerator magnets that were so ghastly they were great.

It's a whole piece of life on this label saying, This was for the very well-to-do.

When we started, no one else was doing this. No one was collecting old cans. We begged everybody at the bottle shows to give us bottles with labels on them and to not take labels off.