The fundamental question is, should people have to pay to be private, or should privacy be the default?
A good balance could be struck between good business practices and potential [government] backstops for bad actors.
Before the Internet, direct marketers didn't have access to every article you were reading. There is a fine line between targeting and stalking, and the advertisers and direct marketers have crossed the line.
I think that privacy is sort of the nature of your identity, and how you transfer your identity is a very important global issue.