'Life takes Visa' reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere.
We have a bigger breadth of products and bigger target audience, so the message needs to be broader.
After the ads run for a long time, they become formulaic, and you become wallpaper. You have the same comic twist and you get a little predictable.
We had a successful campaign for 20 years. But it was grounded on acceptance -- that was a big differentiator when [it] started.
It's very emotional, the kind of human-interest piece that can really engage people.
Hopefully, we'll have a long, healthy campaign.
As a budget percentage, [online] continues to be fairly small. It's probably one of the ones where we're spending the most time learning.
If your brand can say to consumers you are trustworthy, you can help them when something goes wrong, and you can make them feel safe and secure.
Visa prepaid cards continue to gain in popularity as cardholders demand more choice and flexibility in how they pay and want to be paid. By providing a more convenient and secure way to pay, Visa prepaid cards will help simplify one critical aspect of the U.S. Olympic Team's journey, so they can focus on what's most important.