The community was heavily involved in the process of identifying what our Loudoun brand is. North Star met personally with a selection of key business stakeholders, including members of the Board of Supervisors, the Chamber of Commerce, our Economic Development Commission, Loudoun County staff, and business leaders that play a key role in the county.

Sometimes we only get one chance to connect with a prospective business who might be considering many different localities at the same time, we really wanted something that was memorable. Memorable hopefully in a positive way, and something that instantly tells a prospective business about the great things in our county.