Building our women's line was a challenge. We had to convince licensees and retail partners this was a valid business. But now it's growing exponentially. I see heads with pink hats all over the stands at football games.
Women have always been watching football. They see it as a time with family and friends.
I think this was an underserved fan base. Women were content for a number of years wearing men's looks, unisex looks. But now they want to have something that is better fitting and looks better on them.