It's got to have its own story.
We believe this complex problem would be more effectively addressed by educating students on the importance of living a balanced lifestyle.
We started from the notion that we're always going to be looking for ways to bring things together. Anybody from the leadership team who embraced that notion was part of the inner circle.
We are responding to what parents have said is an appropriate food environment for younger children while they are in school.
You had a platform at the White House. Whenever you called a meeting at the White House, the other agencies came. Now we're over at the department and the agencies didn't come; they came up with all sorts of excuses.
The trial lawyers' arguments against the beverage industry don't add up. If child consumption of full-calorie soft drinks in schools is going down while childhood obesity may be going up, it doesn't make sense to single out sodas in schools as the cause for weight problems.
Childhood obesity is a real problem.
I don't think anyone should underestimate the influence this agreement will have. I think other people are going to want to follow this agreement because it just makes sense.