If we're going to continue to grow the championship, we have got to continue to grow during the regular season.
It's about the total experience. It's about having a community with an active interest in what's going on over at the arena. If you walk into a restaurant, you want the waiter or waitress to know there's an event going on.
It takes one incident, one wrong decision, to tank a sport. This is about awareness. This is about protecting and keeping the game safe.