We're going to migrate GE's customers from pure EDI to a mixed EDI/Web marketplace. We will provide support in that community. We need to turn long-term relationships into new ones.

Our goal is the right answer to right user at the right time, so that support comes in a contextually relevant way in a buy-and-sell situation. We want to be the first level of support for all users. The telephone won't go away, but it should be just for the toughest questions.