Here's an example: A series of car break-ins is occurring at trailhead parking lots in your area. A reporter writes a short article about the problem, identifying some of the locations of the vandalism. As a sidebar to the conventionally written story, trail users are invited to post their experiences of having their cars broken into, including submitting photos.

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More of us will use these sites as entry points.

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The interesting thing will be if the public sees through that - and thinks, I'll get a little more balanced view if I go over to my local news outlet and get the information there. Because the columnist that I read there is going to be a little more balanced than the guy who's paid by the team.

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I don't think the old model will go away that fast. I think people are pretty stuck on the old models.

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The tricky part is finding that special part that people will open their wallets for.

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Where it makes me a little bit uncomfortable is taking the editorial content and turning one of those words into a commercial thing. I just feel like the actual editorial content within a news story should be sacred.

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