What we set out to do with SLVR is redefine that [candy bar] part of our business. We wanted to take what was successful with the RAZR, and apply it to a new category, which we call blades.

Motorola is the global leader in delivering Bluetooth accessories for the cellular market therefore it is natural for us to drive the capability across all tiers of our broad handset portfolio. The SLVR L2 and V195 are perfect products for enterprise consumers who want the convenience of Bluetooth, a great feature set, and outstanding design at an affordable price.

The L7 is really in what we call our 'self-expression portfolio,' where design and style is the key premise behind the product.