Ninety percent of Midway's customers are 18- to 35-year-old males.

In 2006, Midway will begin our strong support of the PSP handheld market by bringing some of our top franchises to the system.

Along with our strategy to create immersive, engaging content, we believe that the technology to allow for dynamic, in-game advertising will add a sense of cultural relevance and context for the mass-market audience.